With digital technology playing an increasingly important role in all walks of life, Qatar Airways has tapped into this metaverse space The carrier has launched its own virtual reality experience, which users can access via its website. One of the most striking aspects is the presence of virtual cabin crew.

In a statement released last week to promote its virtual world, Qatar Airways confirmed that it is the first airline to have devised such a character. While onboard, they talked to users of the software through the various unique features of Qatar Airways’ different classes of travel

As it happens, Qatar Airways is not the only Middle Eastern carrier to have recently invested in metaverse technology. Indeed, UAE-based rival Emirates also announced such plans, having already developed virtual cabin environments.